In this episode, host Gina Davis's’ guest is Sandra Yancey, eWomen Network. The latest buzz around innovating the exhibitor space is by upping the ‘customer experience.’ Sandra implemented this at her 2019 eWomen Network Conference and Expo with huge success. In this interview, we explore the area of ‘experiential’ marketing, synonymous with ‘Activation’ marketing. We discussed, how this can set you apart in the crowded exhibitor space.
Watch on Facebook and Instagram for Activation & Pop-ups, I find that up the 'Customer Experience'.
If you are doing an Activation - some strategy that ramps up the WOW for your booth, we would like to interview you. Contact us.
Connect with today's Guest, Sandra Yancey
The quest to find a solution to a common problem standing in the way of business success is how Sandra Yancey’s entrepreneurial path took root to grow. Networking for business was her nemesis. In 2000, from a room above the garage of her Dallas, Texas suburban home – with limited entrepreneurial experience -- Sandra boot-strapped her way to create one of the largest and most decorated business networking organizations in North America, eWomenNetwork.
Today, her company is a multimillion-dollar enterprise with over 500,000 women connected through 118 chapters spread across North America. One of the key ingredients to eWomenNetwork’s 18 continuous years of success is its culture and face-to-face engagement. The company produces over 1,500 women’s business events each year and the largest multi- day International Women’s Business Conference of its kind in North America annually. eWomenNetwork is guided by nine core values, the first of which is “Giving first, sharing always and empowering our community to thrive in an environment of encouragement, kindness and empathy.”
Sandra is an award-winning entrepreneur and is recognized by the International Alliance for Women as one of the world’s 100 Top Difference Makers and by CNN as an American Hero. The eWomenNetwork Foundation she created has, to date, awarded cash grants to 115 non-profit organizations and scholarships to 167 emerging female leaders of tomorrow.
Sandra has been selected by the Emmy award-winning TV show “The Doctors” to help
transform the Mind, Body & Spirit of its viewers. She is featured in Chicken Soup for the
Entrepreneur’s Soul and is a #1 bestselling author of five books, including Relationship
Networking: The Art of Turning Contacts into Connections and Succeeding in Spite of Everything, which rose to #1 in ten categories at Amazon. She is also featured in and producer of The GLOW Project Movie—called “one of the most inspiring movies ever created for women,” by the Orlando Film Festival.
Sandra holds a Master’s of Science degree in Organizational Development from The American University, Washington D.C. and a two-year post-graduate certification in Organization and Systems Design from the prestigious Gestalt Institute. Sandra is married to her life and business partner, Kym, and together they are the proud parents of a daughter and son.
Everything I do is with the belief that you must show your clients you care. This continues to resonate with me. I believe that it is the cornerstone of business growth today. My mission is to work with busy people in business on their growth strategy, by helping them build customer recognition, foster loyalty and increase customer retention and referrals.
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