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Earn More Sales at Festival, Fairs & Expos

Our guest today, David Gross talks shares with us: How to earn more sales.

earn more sales festival fairs expos find vendor booths

In this episode, host Gina Davis guest is David Gross. They will discuss how to earn more sales at festival, fairs & expos. Listen in to learn ‘Common obstacles to overcome’, ‘Best Practices’, ‘What successful people are doing at trade shows’, ‘What you shouldn’t do at trade shows’ and lastly, ‘Your 5 inalienable “rights” as a business owner’.

Things you will learn in this episode:

Earn More Sales by:

  • Common obstacles when earning more sales
    • Sales know-how
      • I never wanted to be the salesperson
      • I work really hard, but still, need paying clients
      • I talk to people, but they never buy from me
      • People never stop by my booth
      • They stop but don’t buy
    • It’s a lot of time for little results
  • Best Practices
    • Discover your style
    • Plan your messages ahead
    • Capture leads - ask for emails
      • How to ask for emails, when you sell a product and for non-profits
      • An alternate way to connect
    • Be engaging
  • What are successful people doing a trade show?
    • Good presentation of goods and materials
    • They know why people buy
      • Because they know, like & trust
      • Ask questions -because they know it’s about the customer
  • What you shouldn’t do at trade shows
    • Using our crutches as a shield
      • Sitting down (listen to our alternate suggestion, if standing long periods is a challenge)
      • Mobile phones
      • Table block
    • Avoiding ‘No’
    • Letting ‘fear’ stop you
  • What to do if you are ‘new’ to this business and/or marketing strategy
  • Your ‘Rights’ as a business professional
    • You have the rights to your 'dreams, desires and expectations'
    • You have the right to 'achieve it'
    • You have the right to ‘like’ yourself - No! LOVE yourself
    • You have the right to ‘change’
    • You have the right to ‘fail’
Resources mentioned in this episode:
Toastmasters International

Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Headquartered in Englewood, Colo., the organization's membership exceeds 357,000 in more than 16,600 clubs in 143 countries. Since 1924, Toastmasters International has helped people from diverse backgrounds become more confident speakers, communicators, and leaders.

Find a club near you.

If you are in the Memphis, TN area, I recommend that you check our club, Bluff City Toastmasters.


How to Win Friends and Influence People, Dale Carnegie

Find out what membership with Find Vendor Booths looks like.


Connect with today's Guest, David Gross:

david gross sandler training capstone

David is a native to Memphis, TN. He served in the US Navy, owned a local business for 5 years. He has an entrepreneurial spirit, and has a passion for helping others. He is a coach at Sandler Training by Capstone, renown in sales, management, and customer service training.

About the Author Gina Davis

Everything I do is with the belief that you must show your clients you care. This continues to resonate with me. I believe that it is the cornerstone of business growth today. My mission is to work with busy people in business on their growth strategy, by helping them build customer recognition, foster loyalty and increase customer retention and referrals.

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