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6 Tips for Branding Cohesion at Festival, Fairs, Expos, etc.

6 tips branding festivals fairs expos

Developing your brand cohesion

In this episode, host Gina Davis and guest Pat Patterson of Engage Brand Marketing discuss branding at festivals, fairs, expos, etc. These 6 tips cover branding cohesion before, at, and after the event.

Things you will learn in this episode:
  1. Cohesive brand identity
  2. Brand name & logo
  3. Marketing Materials
  4. Capture customer & prospective info
  5. Merchandising
  6. Be visible, open & friendly
Resources mentioned in this episode:

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Guests:

About the Author Gina Davis

Everything I do is with the belief that you must show your clients you care. This continues to resonate with me. I believe that it is the cornerstone of business growth today. My mission is to work with busy people in business on their growth strategy, by helping them build customer recognition, foster loyalty and increase customer retention and referrals.

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